A New and Novel Marketing Idea For The Slowest Time of The Year

Screen printers have forever found new and interesting markets, but this Ohio screen printer has developed one of the funniest new business ideas we have heard in a long time.  This screen printer approached a local auto body repair shop with the idea of giving a t-shirt for unlucky customers that have been the victim of a deer-auto collision.  The customer would be awarded with a shirt from the auto body shop, like “Official Member of Mike’s Auto Body Antler Club”.   Before you laugh this off, automobile accidents involving deer have reached record levels in as many as 35 states in the U.S. as reported by Deer Accidents.  The National Highway Traffic Safety Administration reports deer collisions cause over 1 billion dollars in car damage annually.  Surprisingly, suburban areas are among the worst places for this to happen, due to lack of natural predators and no-hunting zones for deer.  So, in the December through March months, a traditionally slow period for screen printers, print a sample t-shirt, sweat shirt and bumper sticker and call on all the local body shops and new car dealers with auto body shops in your area. There are many more than you think.  Show them how the body shop that they can promote their work through their customers throughout the year and have a little fun, too.  Don’t forget to tell the body shop to display one in their waiting area.  This is a very clever way to reach out to a market that is very busy during the slower December through March months, and sadly not getting any smaller.

Filed under: Easiway Systems News by easiway